What you would learn in Evil by Design: Persuasion in UX course?
Communication is the essence of design. A thoughtfully designed UI can communicate more than just options. The UI can persuade users and guide them along the path that the designer intended. You can use this persuasive power for good or nefarious ends. Chris Nodder, based this course on Evil By Design, discusses the ethical implications of persuasion when designing the user experience. Chris explores the science behind human behavior and the history of persuasive design. He also discusses how design can appeal emotionally. He discusses different styles of compelling design as well as the limits of good persuasion. Chris explains how to influence behavior patterns. He also demonstrates how to use illogical reactions to create credibility and gain user commitment. Chris also discusses how persuasive design differs from dark patterns and how to use it responsibly.
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